Practical AI training for your small business social media.
You will learn how to give AI the context it is missing, write clearer prompts and keep your knowledge and judgement involved at every stage.
Exclusive launch price: £149
(It won’t be cheaper than this.)
Better Prompts, Better Posts
ONLINE,
ON-DEMAND TRAINING
WITH LIFETIME ACCESS
🌹
ONLINE, ON-DEMAND TRAINING WITH LIFETIME ACCESS 🌹
Does any of this sound familiar?
You ask ChatGPT to write a social media post and it gives you something that:
Sounds robotic or nothing like your business
Uses phrases you would never say
Feels very similar to the last post it produced
Includes details or advice you did not give it
Takes so much editing that you wonder whether it is helping at all
Or perhaps you have avoided using AI because you are worried it will make your social media less personal.
The problem is not necessarily that AI cannot support you.
It is usually missing the information you already have in your head: who you help, what makes your business different, how you communicate and what you want each post to achieve.
Better Prompts, Better Posts will show you how to give AI that context and use it as a practical assistant, while keeping a person involved at the start, middle and end.
This course is for you if you want to…
Save time
Use AI to support your ideas, planning and first drafts without handing over your entire social media process.
Get better responses
Give AI clearer instructions so its suggestions are more relevant to your business, audience and purpose.
Find more content ideas
Use AI to explore relevant topics, develop opening lines and make more of the knowledge you already have.
Repurpose what you have
Turn existing blogs, videos and longer pieces of content into new social media ideas without repeating the same post.
Keep your business voice
Set useful boundaries and provide the context AI needs to create a stronger starting point.
Learn from your results
Use your social media data to understand what is working and help inform what you create next.
AI should support your social media, not take it over
You know your business, customers and services better than any AI tool ever will.
That knowledge still matters.
Throughout the course, you will learn how to set the direction, give AI useful information, question its suggestions and make the final decision yourself.
Think of AI as an ideas and writing assistant. It can help you get started, explore different angles and work through your thoughts, but you remain responsible for checking, editing and approving everything you publish.
That is how you save time without allowing your content to lose the personality and experience behind your business.
Why learn this now?
AI features are appearing in more of the tools small businesses use every day.
Knowing how to give clear instructions, check the result and decide whether it is genuinely useful will help you use those tools with more confidence.
You do not need to understand every technical detail or become an AI expert.
You need a practical process that helps you decide:
What information AI needs
What you want it to do
What boundaries it should follow
What needs checking or changing
Whether the final content is right for your business
That is exactly what this course gives you.
What you will learn
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Find out how the course works, download your prompt workbook and identify one social media task you want AI to help you with.
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Understand why your knowledge and input are more important than knowing every technical detail.
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Learn in straightforward terms how tools such as ChatGPT generate responses and why the information you provide makes such a difference.
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Explore how AI can support the start, middle and end of your social media process, with human input and judgement at every stage.
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Learn six practical rules covering accuracy, privacy, permission, transparency and your responsibility for the finished content.
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Use the BRIEF prompt structure to give AI clearer instructions and set boundaries.
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Create a positioning guide containing the business information AI needs and organise it so you can use it again.
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Put your learning into practice with prompts for generating ideas, improving opening lines, repurposing existing content and learning from your results.
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Understand the difference between Free and paid ChatGPT features, and recognise AI tools you may already have within other business platforms.
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Bring everything together and return to the social media task you identified at the beginning of the course.
What’s included
Ten practical video lessons
A downloadable prompt workbook
Reusable prompts for your social media
Practical tasks to reinforce each lesson
A positioning guide activity to help build your AI brain
Lifetime access to the training and workbook
Work through the lessons in your own time and return whenever you need to refresh your knowledge or test another prompt.
Created for small business owners, not AI experts
I’m Penny, the person behind Red Rose Media & Marketing.
I have nearly 20 years of experience across communications, media and marketing, with a background in NHS communications, a broadcast journalism degree and a master’s degree in digital marketing.
I have been using AI within my own business and testing where it genuinely helps, as well as where human knowledge and judgement still matter.
I created Better Prompts, Better Posts to share that practical approach with small business owners who want to save time and improve their social media without producing the same generic content as everyone else.
You will see real examples, compare different approaches and test the prompts using your own business.
Exclusive launch bonus
Join me for a live Ask Me Anything webinar
Purchase Better Prompts, Better Posts during the launch and you will also be invited to an exclusive live webinar.
You can ask questions about the course, talk through anything you found difficult and learn more about how I use AI to support social media within my own business.
The webinar is an additional opportunity to put the learning into practice and get help directly from me.
Get Better Prompts, Better Posts for £149
Receive immediate access to ten practical lessons, your downloadable prompt workbook and reusable prompts.
You will have lifetime access, so you can complete the course at your own pace and revisit it whenever you need it.
This is the lowest price Better Prompts, Better Posts will be available for.
Not ready for the full course?
Check the health of your social media
Use my free Social Media Health Checker to review ten important areas of your current social media.
Answer the questions to receive a score, identify where you are already doing well and find practical opportunities to strengthen your approach.