BETTER PROMPTS, BETTER POSTS
Practical, self paced, AI training for small business social media
Get better ideas and more useful responses from AI, without losing your business voice.
If ChatGPT gives you captions that sound robotic, repetitive or nothing like your business, it may be missing the information, instructions and boundaries it needs from you.
Better Prompts, Better Posts will show you how to use AI as a practical ideas and writing assistant while keeping your knowledge, judgement and business voice involved throughout.
Whether you are new to AI, use it occasionally or regularly spend too long correcting its responses, you’ll learn a clearer process that you can apply to your own social media.
Exclusive launch price £149, normally £199
Ten practical lessons | Around 90 minutes including tasks | Unlimited access
ONLINE, ON-DEMAND TRAINING YOU CAN COMPLETE AT YOUR OWN PACE
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ONLINE, ON-DEMAND TRAINING YOU CAN COMPLETE AT YOUR OWN PACE 🌹
Does any of this sound familiar?
You ask ChatGPT to write a social media post and it gives you something that:
Sounds robotic or nothing like your business
Uses phrases you would never say
Feels very similar to the last post it produced
Includes details or advice you did not provide
Takes so much editing that you wonder whether it is helpful at all
Perhaps you are already using AI regularly but still relying on basic instructions and hoping for a useful response.
Or you may have avoided it because you are worried it will make your social media feel less personal.
AI cannot automatically know who you help, what makes your business different, how you communicate or what you want each post to achieve.
It needs that information from you.
Better Prompts, Better Posts will help you give AI clearer context and instructions, then question, edit and check what it produces.
This course is for you if you want to…
Save time
Use AI to support your ideas, planning and first drafts while you remain responsible for the direction and finished content.
Get more useful responses
Give AI clearer information and instructions so its suggestions are more relevant to your business, audience and purpose.
Find stronger content ideas
Use AI to explore relevant topics, develop opening lines and work through your thoughts when you are unsure where to begin.
Make more of your content
Turn existing blogs, videos and longer pieces of content into new social media ideas without repeating the same post.
Keep your business voice
Set boundaries, challenge generic wording and add the knowledge and experience that make your business different.
Learn from your results
Review your social media data and use what you learn to inform future content.
By the end of the course, you’ll have clearer process for using AI at the start middle and end of your social media work.
Practical AI experience, backed by nearly 20 years in comms and marketing
I’m Penny, the person behind Red Rose Media & Marketing.
I use AI in day-to-day marketing work to support research, review spelling and grammar, analyse social media results, add video captions, edit graphics, develop ideas and build interactive tools for businesses.
I’ve tested where it genuinely saves time and where human knowledge and judgement need to take over.
That practical experience sits alongside nearly 20 years in comms and marketing, a career in NHS communications, a broadcast journalism degree and a master’s degree in digital marketing.
Better Prompts, Better Posts turns that experience into a straightforward process small business owners can use in their own social media.
AI should support your social media, not take it over
You know your business, customers and services better than any AI tool ever will.
That knowledge still matters.
A person should remain involved throughout the process:
At the start
You decide what the post needs to achieve, who it is for and what information AI needs.
In the middle
You question its suggestions, add your knowledge and guide the response in a better direction.
At the end
You check the facts, edit the wording and decide whether the finished post is suitable for your business and audience.
Think of AI as an ideas and writing assistant.
It can help you get started, explore different angles and work through your thoughts. It should not replace your experience or make every decision for you.
You do not need to understand every technical detail or become an AI expert.
You need a practical process that helps you decide:
What information AI needs
What you want it to do
What boundaries it should follow
What needs checking or changing
Whether the finished content is right for your business
What you will learn
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Find out how the course works, download your prompt workbook and choose one social media task you want AI to help you complete.
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Understand why your knowledge and input matter more than knowing every technical detail.
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Learn in straightforward terms how tools such as ChatGPT generate responses and why the information you provide makes such a difference.
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Explore how AI can support the start, middle and end of your social media process, with human input and judgement at every stage.
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Learn six practical rules covering accuracy, privacy, permission, transparency and your responsibility for the finished content.
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Use the Better BRIEF prompt structure to provide clearer instructions, set boundaries and ask AI to interview you before it begins writing.
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Create a positioning guide containing the business information AI needs and organise it so you can use and update it again.
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Use practical prompts to generate ideas, improve opening lines, repurpose existing content and learn from your social media results.
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Understand the difference between free and paid ChatGPT features and recognise AI tools you may already have within other business platforms.
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Bring everything together and return to the social media task you identified at the start of the course.
What’s included and how long does it take?
Better Prompts, Better Posts contains 10 lessons.
Each lesson includes a 2-3 minute video followed by a practical task that helps you apply the learning to your own business.
The complete course, including the tasks, should take around 90 minutes.
You can complete it in one session, work through one lesson at a time or return to individual lessons whenever you need a reminder.
You’ll receive:
10 practical video lessons
A downloadable prompt workbook
Reusable social media prompts
A positioning guide activity to help build your AI brain
Practical tasks using your own business
Unlimited access with no expiry
The ability to revisit or retake every lesson
There is no deadline for completing the training. It will remain available for you to access at your own pace.
Exclusive launch bonus
Join me for a live Ask Me Anything webinar
Purchase Better Prompts, Better Posts during the launch and you will also be invited to an exclusive live webinar.
You can ask questions about the course, talk through anything you found difficult and learn more about how I use AI to support social media within my own business.
The webinar is an additional opportunity to put the learning into practice and get help directly from me.
Frequently asked questions
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It depends on the results you are currently receiving.
If ChatGPT still gives you repetitive ideas, robotic captions or responses that take too long to correct, the course will help you give it better context and clearer instructions.
You’ll move beyond asking it to simply “write a social media post” and develop a more structured approach using the Better BRIEF framework, an AI positioning guide and practical prompts.
You’ll also explore ways to use AI beyond first drafts, including opening lines, repurposing content and reviewing your social media results.
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Yes.
The course begins with a straightforward explanation of AI and large language models before showing you how to use them practically.
You do not need any technical knowledge. The short lessons and workbook will guide you through each stage, and you’ll apply the learning using your own business.
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It can if it is given very little information and the first response is published without enough human input.
This course teaches a human-led approach. You will set the direction, provide the business knowledge, question the suggestions and edit the final content.
AI provides ideas and a starting point, but you remain responsible for what your business publishes.
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No. You can learn and apply the main principles using the free version of ChatGPT.
The course explains the difference between free and paid features so you can understand what is available without feeling that you need to upgrade.
Features can vary between accounts and plans, but the core process of providing context, writing clearer prompts and checking the response remains relevant.
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There are 10 lessons, each containing a two to three-minute video and a practical task.
The full course should take around 90 minutes, including the tasks.
You can complete it in one session or work through the lessons gradually. There is no deadline.
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You’ll receive unlimited access with no expiry.
You can return to the videos, workbook and prompts whenever you need to refresh your knowledge, plan new content or test another approach.
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You’ll receive 10 video lessons, a downloadable prompt workbook, reusable prompts, practical tasks and an activity to create your own AI positioning guide.
If you purchase during the launch, you’ll also be invited to the exclusive live Ask Me Anything webinar.
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No. This is training, rather than a done-for-you social media service.
It will teach you how to use AI to develop ideas and stronger starting points, while keeping your own experience, opinions and business voice involved.
You will complete the practical tasks using your own business, so you finish with an approach you can continue using.
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Yes. The principles are not tied to one social media platform.
The prompts and process can help you develop ideas, improve opening lines, create first drafts, repurpose existing material and review your results across the social media platforms you use.
You will still need to shape each post for the platform, audience and purpose.
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You’ll receive access to the online course and downloadable workbook so you can begin when it suits you.
You can complete the lessons in order, pause and return later, or revisit any lesson as often as you need.
If you purchase during the launch, you’ll also receive details about the Ask Me Anything webinar.
Ready to get better ideas and more useful responses from AI?
Better Prompts, Better Posts will help you use AI more effectively for your small business social media while keeping your knowledge, judgement and business voice involved throughout.
You’ll receive:
Ten practical lessons
Around 90 minutes of training and activities
A downloadable prompt workbook
Reusable prompts
Your AI positioning guide activity
Unlimited access with no expiry
An invitation to the launch Ask Me Anything webinar
Exclusive launch price £149, normally £199
Enrolment closes on 30th September 2026.
Learn at your own pace. Revisit every lesson. Keep the human involved at every stage.