Be inspired with these tips, ideas and good examples.
You own a small business, and you think you know what digital marketing is but you’re not really sure why and where to start. I’ll be sharing tips on various topics, examples of good practice, and more about Red Rose Media & Marketing and how I can help you, or inspire you to achieve your digital marketing goals.
How to track and improve your online marketing
When it comes to online marketing, many small businesses put in the effort - posting on social media, updating their websites, and running email campaigns - but struggle to answer a key question: Is it actually working?
Success isn’t just about how many likes you get or how many people visit your website. It’s about understanding what’s driving real value for your business and using that data to improve your strategy over time.
15 simple small business marketing ideas to try
Marketing your small business doesn't have to be overwhelming or expensive. The key is to focus on simple, effective strategies that deliver real results without draining your time or budget. Here are 15 easy marketing ideas you can start using today to raise your online profile, attract new customers, and grow your business.
Driving digital growth for Your Digital Hub
As a new start-up, Your Digital Hub Ltd needed support to establish their online presence and raise visibility. They approached Red Rose Media & Marketing for guidance and expertise.
One of the key challenges was building their brand on social media and maintaining consistent visibility. A tailored strategy was created to define objectives and outline the steps to achieve them. Another focus was updating their website to better showcase services and drive leads for contract reviews.
Think your website is ‘done’? Here’s why it still needs attention
Many small business owners assume that once their website is live, the job is done. But here’s the truth: a website isn’t a one-time project—it’s an ongoing commitment. Think of it as a shopfront. If it looks neglected, is hard to navigate, or hasn’t been refreshed in years, potential customers might walk away. Regular maintenance and updates (back-end stuff) and fresh content (front-end stuff) are what keep your website relevant, engaging, and working hard for your business.
Case study: How a financial planner invested in social media success
Tom Sawbridge from Sawbridge Financial Planning approached Red Rose Media & Marketing with a clear goal: to enhance his social media presence, attract new clients, and establish himself as a trusted advisor in the financial planning industry.
2024 Wrapped
As we count down to 2025, it feels like the perfect time to use this blog as a reflection on an incredible year for Red Rose Media & Marketing. Here’s a few highlights of 2024:
It was only three months ago I left my communications role in the NHS after 16 years to take on freelancing full-time as a digital marketer. It was equal parts exciting and terrifying, but looking back now, I wouldn’t change a thing.
Case study: The digital rebirth for Arborchase
Arborchase is a Midlands-based arboriculture business dedicated to delivering quality training and assessment such as tree surgery and chainsaw training. They also provide LOLER inspections, utility surveying, tree inspection reports, method statements and BS5837 surveys, and expert witness services.
Celebrating one year of Red Rose Media
This month marks an incredible milestone for Red Rose Media—our one-year anniversary! It’s hard to believe how quickly this year has flown by, and I recently had the chance to celebrate with the people who made it possible: my supportive family, friends, and the clients who’ve trusted me to be part of their journey.
Embracing the Freelance Life
As I sit down to write this, I find myself reflecting on the incredible journey that has led me to this moment—officially stepping into full-time freelancing with Red Rose Media. It’s a decision that fills me with both excitement and a touch of nervousness, but most of all, gratitude.
Case study: Transforming the architectural vision
When Justin Belgeonne approached Penny, his architecture business needed a revamp. His previous website was outdated, difficult to navigate, insecure, and had poor SEO performance. These issues not only hindered his online presence but also impacted his ability to attract new clients and showcase his work effectively.
Need help to achieve your digital marketing goals?
Red Rose Media & Marketing offers expert advice and knowledge in a range of media and digital marketing for your small business or charity including content creation, website development & SEO, social media management, video production and strategy.