Digital marketing strategy

If you’re just starting out, making some changes, or not seeing results for your business or charity, it’s time for a plan. My digital marketing strategy package helps you focus your energy, time and budget where it matters most.

Together, we’ll look at your goals, audience, and what’s already working. Then I’ll help you create a clear plan with ideas you can action straight away.

From social media and websites to content and ads, I bring everything together so your marketing works as one. You’ll feel more confident, organised and ready to grow.

A bespoke digital marketing strategy starts from £450 and includes market and competitor research, a review and recommendations for your online profile, and aligns to your goals.

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Why a digital marketing strategy is important

Featured

What does digital marketing actually mean to small business owners?

If you could change one thing about your digital marketing to make it easier, what would it be?

That was the question I asked visitors to my stand when I exhibited at an event last month.

I had a little interactive display where people could write their answers on tags and add them to a board. I was looking forward to finding out what small business owners were struggling with and what would make their marketing more manageable.

But the answers surprised me.

Why your social media still feels like another job

If social media feels like another full-time job on top of running your business, you’re not alone.

One minute you’re trying to serve customers, reply to emails and keep everything ticking over. The next you’re staring at Instagram wondering what on earth to post. Again.

And the answer is not “post more”.

Where your business needs to show up online (and why it matters)

If someone searched for your business today… would they find you?

Not just on Google.
But on LinkedIn.
On social media.
Even in tools like ChatGPT.

Because that’s how people are searching now.

How to track and improve your online marketing

When it comes to online marketing, many small businesses put in the effort - posting on social media, updating their websites, and running email campaigns - but struggle to answer a key question: Is it actually working?

Success isn’t just about how many likes you get or how many people visit your website. It’s about understanding what’s driving real value for your business and using that data to improve your strategy over time.

15 simple small business marketing ideas to try

Marketing your small business doesn't have to be overwhelming or expensive. The key is to focus on simple, effective strategies that deliver real results without draining your time or budget. Here are 15 easy marketing ideas you can start using today to raise your online profile, attract new customers, and grow your business.

Why your small business needs a digital marketing agency?

Picture this: you've crafted a unique product, your service is top-notch, but how do you ensure your target audience knows about it? This is where the expertise of a digital marketing agency steps in. Just as you'd enlist the help of an accountant for your finances or a legal expert for contracts, partnering with a digital marketing agency can be a game-changer for your business.