Content creation

Content is king and is what keeps your audience interested – and coming back. Whether it's blogs, website copy, flyers, presentations, graphics, or social posts, I can create and design a range of content that shows who you are and what you do.

I blend creativity with clarity, making sure every piece of content has a purpose. I can work with your ideas, or take the lead and manage the full process, campaign or project for you.

I can also help you plan your content with a strategy that aligns to your business goals and aspirations.

Content creation is based on my hourly /day rate. I also offer tailored retainer packages for regular content needs.

Need video support? I also offer bespoke video production services.

Work with me

Tips and advice on creating content

Featured

Why does so much AI content sound exactly the same?

AI is a hot topic among small business owners at the moment.

It comes up regularly on LinkedIn and during networking sessions. Some people are excited about the possibilities. Others are cautious about using it.

And then there are the AI-generated images.

You know the ones.

It’s not that businesses should never use AI-generated images. There may be times when they are useful. But when so many people use the same tools, prompts and styles, everything begins to look alike.

Why your social media still feels like another job

If social media feels like another full-time job on top of running your business, you’re not alone.

One minute you’re trying to serve customers, reply to emails and keep everything ticking over. The next you’re staring at Instagram wondering what on earth to post. Again.

And the answer is not “post more”.

Where your business needs to show up online (and why it matters)

If someone searched for your business today… would they find you?

Not just on Google.
But on LinkedIn.
On social media.
Even in tools like ChatGPT.

Because that’s how people are searching now.

Marketing vs Communications: Why your posts aren’t converting (and how to fix it)

You’re posting. You’re emailing. You’re updating your website.

But bookings aren’t moving.

The issue usually isn’t effort. It’s the missing link between communication (a clear message that lands with the right people) and marketing (a simple plan that moves those people to take action). When both work together, your updates turn into enquiries. When they don’t, it feels like shouting into the void.

As someone who’s spent over a decade in communications and holds a Master’s in marketing, I’ve seen this play out across small businesses and charities of every shape and size. Let’s fix it - in plain English.

Three ways we search and what you need to do to be found

Search has changed. And for small business owners, charities and marketers trying to stay ahead of the curve, it can feel like you’re constantly playing catch up.

Are people still Googling things? Yes. Are they searching TikTok instead? Also yes. Are they asking ChatGPT to find the best gift for under £20 or a safe way to stop their smoke alarm from beeping? (True story: mine wouldn't stop until ChatGPT suggested hoovering it. Magic.) Absolutely.

So, what does this mean for your business?

Unlocking AI for small business marketing

If you're running a small business or charity, you're probably already wearing 12 hats, juggling your to-do list, and wondering how you're meant to show up consistently online too. Tools like ChatGPT and Claude can be a powerful helping hand when it comes to content creation - if you know how to use them properly.

I chat to and work with small businesses who are already dabbling in AI but need a little guidance on how to get the best results. So, in this blog, I’ll break it down simply, explain what AI content creation actually means, share the tools I rate, and give you tips to make your content better without losing your personal touch.