If you're running a small business or charity, you're probably already wearing 12 hats, juggling your to-do list, and wondering how you're meant to show up consistently online too. Tools like ChatGPT and Claude can be a powerful helping hand when it comes to content creation - if you know how to use them properly.

I chat to and work with small businesses who are already dabbling in AI but need a little guidance on how to get the best results. So, in this blog, I’ll break it down simply, explain what AI content creation actually means, share the tools I rate, and give you tips to make your content better without losing your personal touch.

When it comes to online marketing, many small businesses put in the effort - posting on social media, updating their websites, and running email campaigns - but struggle to answer a key question: Is it actually working?

Success isn’t just about how many likes you get or how many people visit your website. It’s about understanding what’s driving real value for your business and using that data to improve your strategy over time.

Marketing your small business doesn't have to be overwhelming or expensive. The key is to focus on simple, effective strategies that deliver real results without draining your time or budget. Here are 15 easy marketing ideas you can start using today to raise your online profile, attract new customers, and grow your business.

Many small business owners assume that once their website is live, the job is done. But here’s the truth: a website isn’t a one-time project—it’s an ongoing commitment. Think of it as a shopfront. If it looks neglected, is hard to navigate, or hasn’t been refreshed in years, potential customers might walk away. Regular maintenance and updates (back-end stuff) and fresh content (front-end stuff) are what keep your website relevant, engaging, and working hard for your business.

As we count down to 2025, it feels like the perfect time to use this blog as a reflection on an incredible year for Red Rose Media & Marketing. Here’s a few highlights of 2024:

It was only three months ago I left my communications role in the NHS after 16 years to take on freelancing full-time as a digital marketer. It was equal parts exciting and terrifying, but looking back now, I wouldn’t change a thing.

This month marks an incredible milestone for Red Rose Media—our one-year anniversary! It’s hard to believe how quickly this year has flown by, and I recently had the chance to celebrate with the people who made it possible: my supportive family, friends, and the clients who’ve trusted me to be part of their journey.

As I sit down to write this, I find myself reflecting on the incredible journey that has led me to this moment—officially stepping into full-time freelancing with Red Rose Media. It’s a decision that fills me with both excitement and a touch of nervousness, but most of all, gratitude.