Is your social media engaging the right audience?

Social media can quickly become another job on an already busy list. You know you need to stay visible, but it is not always easy to tell whether your accounts are helping people understand, trust and contact your business.

Use this free Social Media Health Checker to find out what is working and where your approach could be improved.

What does the social media checker cover?

The checker looks at the information, content and activity potential customers see when they visit your social media accounts.

You’ll review:

  • Whether you are using the right platforms

  • How easy your business is to find and recognise

  • Your bio, contact details and links

  • The first impression created by your profile

  • How effectively you use pinned or featured content

  • How regularly you post

  • Whether your content has a clear purpose

  • Your content pillars and planning

  • The consistency and variety of your content

  • How you engage, encourage action and review results

It takes just a few minutes. You’ll receive a score out of 50, see where your account is strongest and identify the areas that may need more attention.

Social Media Health Checker

Choose one of your main business accounts and open it in another browser tab.

Answer each question based on what a potential customer can genuinely see, rather than what you know about your business. You can complete the checker again for your other accounts afterwards.

Ready for a clearer social media plan?

Your results are a useful starting point. If you would like expert support to improve your content, consistency and overall approach, tell me more about your business and what you need help with.