Case study: Helping Teburah Counselling launch with confidence

When Natsai Telfer got in touch, she was at the very beginning of setting up her private counselling practice, Teburah Counselling. She had a clear vision: to create a space that felt calm, welcoming and professional — something that would give people confidence in reaching out for help.

But, like many small business owners in health and wellbeing, the website side of things felt overwhelming.

“I knew what I wanted and had an idea of how to… but could not do it, didn’t want to do, [and] didn’t feel able enough to do what was needed without it looking basic.”

Natsai needed someone who could take her ideas, bring them to life with care, and guide her through the process. She wasn’t looking for something complicated - just something that helped advertise her new business, was accessible and looked and felt like her.

The build

We began with a discovery call, where I listened to what mattered most to Natsai. We talked about who her ideal clients were, how she wanted them to feel when they landed on the site, and what tone of voice would best reflect her counselling style.

From there, I created a full website — writing content from scratch, planning the layout, and designing it with simplicity and clarity in mind. It was important that the site felt grounded, approachable, and professional, with all the information someone might need presented clearly and accessibly.

We worked together closely, turning her thoughts into words and visuals, exploring creative ideas, and making sure the final result felt right to her.

“Penny explained things to me in a way that I could understand and even gave me more options and ideas where I wasn’t able to think of anything creative. No stress, no jargon, just a great person helping bring my ideas to life.”

This wasn’t just about building a website — it was about giving Natsai the tools and confidence to launch her business in a way that truly reflected who she is and what she offers.

The result

When Teburah Counselling launched, Natsai had more than just a website - she had a digital profile that made her feel proud. One that communicates her values and gives potential clients the information and reassurance they need to get in touch.

“It made me happier that I knew I was getting what I wanted and needed. I definitely could not have done it alone. Her genuine support made me see that she really cared - not just about the end result, but about making sure I felt confident and heard throughout the process. 

The site is clear, warm, and easy to navigate. It’s accessible across devices, written with empathy, and has room to evolve as her practice grows. It lays a strong digital foundation for a small health business rooted in trust and compassion — just like Natsai herself.

Within the first week of launching, Natsai gained her first lead for counselling services.

“She understands what you need and pulls your ideas together. I have already used the service to do my business cards and plan to continue to use Red Rose Media services. Highly recommend!”

If you're a small health or wellbeing business looking for a website that feels like you, I’d love to help. Let’s chat.