Why video marketing is the secret weapon for small businesses and charities
Marketing as a small business or charity can feel like shouting into a void – you’ve got something brilliant to offer, but limited time, money, and resources to get the word out. That’s where video comes into its own. It’s eye-catching, easy to digest, and a powerful way to connect with your audience on a personal level.
But let’s be honest – the idea of video can feel overwhelming. Professional equipment, editing, scripting – it all sounds expensive and complicated. That’s where affordable video marketing comes in, and why working with a freelance videographer like me can be a game-changer.
Why video works so well for small organisations
Video grabs attention faster than any other type of content. Whether it’s a scroll-stopping Instagram Reel or a longer story shared on YouTube, video helps build trust, explain what you do, and make people care. That’s especially important for small businesses and charities where personality and passion play such a big part.
Video marketing for small business is more than just pretty pictures – it’s about showing your audience who you are, how you help, and why it matters.
One of my favourite projects was working with The Katherine Allport Foundation to create a video to explain and showcase their hampers for people going through cancer and memory gifts for their families. It wasn’t just about raising awareness – it was about telling a story that mattered. Katherine’s mum, Pauline, said:
“Thank you so much for the video. It has come together beautifully 😍 You have been so good in guiding us through this... Special thanks for your patience and sensitivity ❤️”
That’s the magic of video – it connects on a human level.
You don’t need a film crew – just the right person
Affordable video marketing doesn’t mean cutting corners. It means working smarter. I offer a one-person video production service, which keeps costs down without compromising on quality.
From filming and editing to scripting and voiceovers, I do it all – meaning you get a professional finish with a personal touch. I’ve helped businesses like Your Digital Hub create brand videos that truly reflect who they are, showcasing their services, successes, and the people behind them. You can see how their personality shines through in their channel.
Whether it's a charity looking to raise awareness, a business showing off a new service, or a football club reflecting on their season (like this Hednesford Town FC video), I help bring those stories to life in a way that’s both professional and heartfelt.
How to get your video seen without blowing the budget
Creating a brilliant video is only half the battle. Promotion matters too – but the good news is, it doesn’t have to be expensive.
Here are a few tried-and-tested ways I help my clients make the most of their video content:
Social media – Short, engaging videos work brilliantly on Facebook, Instagram, LinkedIn and TikTok.
Email newsletters – Adding video boosts clicks and keeps subscribers engaged.
Website – Embedding a video on your homepage can increase the time people spend on your site and improve conversions.
YouTube and search – Posting videos with the right titles and descriptions helps them show up on Google.
Targeted ads – If budget allows, even a small ad spend on Facebook or YouTube can go a long way.
What does success look like?
With video marketing, you can track real results. That includes views, watch time, click-throughs and enquiries. I often help clients make sense of the data so we can improve future videos and get even more value from their investment.
What to look for in an affordable freelance videographer
If you’re looking for someone to help with your charity video marketing or small business content, here are a few things to consider:
Do they understand your goals?
Can they help you feel relaxed and confident on camera?
Do they offer clear pricing with no surprises?
Can they do it all – scripting, filming, editing, and promotion?
If the answer’s yes, you’re onto a winner.
A personal note from me
Video marketing is probably my favourite part of what I do. I’ve been filming and editing since I was young – and there’s still nothing quite like the buzz of seeing a final video come together. I get invested in every project I work on, and I love helping people feel comfortable, open up, and share what makes their business or charity special.
If you're looking for affordable video marketing for a one-off campaign, brand video or help promoting your story online, let’s chat.
